net-netanalytics.com

Google Analytics Authorized Consultants

admin — Tue, 22 Dec 2009 00:42:08 +0000

Net/Net Analytics is proud to partner with Google Analytics to help websites use the free software’s powerful new functionality to drive improved website performance. Our value proposition is our deep experience and quality insights we provide – delivered in a way decision makers can understand. We are MBAs with yearsof experience in the online marketing and media industries – acting more like a “virtual CMO” to companies who cannot find or retain this expertise in-house.

We customize our solutions to fit your specific needs:

Custom Dashboard and Alerts
Conversion and Goal Tracking
Adwords integration
E-commerce Tracking
Flash Tracking (GAForFlash, Event Tracking)
Google Intelligence (beta)
Google Analytics API: Custom Data Dashboards and database integration
A/B and Multivariate Testing
Conversion Funnel Strategy and Analysis
User Segmentation
Advanced Segmentation/Filtering
Tracking code customization
Define measurable goals

We are now Google Analytics Company Partner

phowley — Wed, 21 Oct 2009 18:16:23 +0000

Google Analytics Authorized Consultant badge

Net/Net Analytics is now an official Google Analytics company partner – making us one of only 34 companies to be approved experts in Google Analytics in the US.

The image BTW is from the Emetrics conference we attended this week – we found out when after they printed badges!

We are extremely proud of this achievement! More updates later.

Jim Snyder
jim@net-netanalytics.com
http://twitter.com/jimdsnyder

Google Analytics – Tracking ROI of Social Media

phowley — Tue, 22 Sep 2009 00:53:01 +0000

During my last Atlanta SMC Panel Presentation on Social Media Analytics I mentioned being able to track ROI directly in Google Analytics. We discussed the increasing demand on marketing managers to understand the effectiveness of social media using ROI. But taking it a step further – I emphasized the importance of showing exactly how social networking traffic is completing conversions – not just showing how many of them arrived at the site.

Many of you at the Atlanta Social Media Club wanted to see more details so here goes.

Using Google Analytics as the de facto Lingua Franca of Web Analytics tools – I’ll show how to set the referral source as an ‘Advanced Segment’ and then to track that to a specific site Goal.

1. In Google Analytics – click on the ‘Advanced Segments’, ‘Create New Custom Segment’ then under ‘Traffic Sources’ select ‘Source’. You can start typing and GA will populate as you go. Enter one or more social networking sites separated with the ‘|’ pipe symbol or you can create one segment devoted to a specific social networking site. Finally enter a name for the segment and click ‘Create Segment.

2. Now say we wanted not only to learn about conversion rate for our site goals (*assuming you have already created Goals!) you can also learn about exactly WHERE your conversions are coming from! Under the ‘Advanced Segments’ tab just above the date selector – select the segement you just created (you can uncheck ‘All Visits’) under ‘Default Segment’.

From there you can even see city-level data specific to your site goals. So the image above shows by sorting under a specific goal you can see not only which conversions Facebook is sending but also WHERE they are from!

If the site is tracking purchases – you can also any transactions under the ‘Ecommerce’ tab.

This set-up is fairly simple and IMHO takes the standard ‘referrer’ report to the next level.

Cheers,

Jim Snyder
jim@net-netanalytics.com
http://twitter.com/jimdsnyder