Site Optimization for University

• A major research university invested in PPC and SEO efforts targeting several keywords to drive visitors to its Professional Education website with the goal of encouraging visitors to register and pay for courses online.
  

Web Analytics Audit for Publisher

• A popular financial and technology news publisher deployed both Google Analytics and a CMS traffic reporting system to guide management toward the goals of growing audience, deepening engagement, and driving subscriptions to newsletters, RSS feeds, and paid content.